If we want to make the world a better place, if we want to make contributions of value, build connection.

It is a question I get asked often in trainings, so here are a few things to consider.

I built a truth that helped me feel good. Did I construct that truth for myself? Yes. And it’s a resourceful truth, and I’m keeping it.

It took a while, but I turned 45 this year, and I’m proud to say I’m brave enough to be happy. Are you?

Ask yourself what your market is looking for. What do they think they need? And then label your product or service as that.

If you want to connect with people, you need to find things in common. Things that build a connection.

Make sure your brand lives and breathes what your tribe lives and breathes. Everything else will follow.