MAP IT Marketing - How Shelly Davies changed the course of her business
With Rachel Klaver
It’s often only when we stop and breathe that we can see our new direction, and things finally fall into place.
As we head into a new year, hoping for the best, prepared for the unexpected (if the last two years have taught us anything - it’s to be prepared), it’s a perfect time to reflect on our business, and check in with ourselves.
Is our business leading me where I want it to? How can I change elements of my business to make it work better for me AND my customers?
It’s timely that just as I'm launching our new online marketing strategy course, that we get to hear Shelly Davies' wisdom and experience in her course launch.
Shelly Davies is a speaker, a plain language trainer, and an inspiration in terms of her own story. Her business, like so many others, was impacted by the pandemic, with her in person training and conference speaking severely cut back.
Straight talking, and direct to the point with oodles of grace and love sums up Shelly’s style. As she says on her website: “Waffle and padding under the guise of “professionalism” is self-serving bullshit and it’s no longer acceptable”
Shelly had tried to launch courses before. She followed formulas, tried to do what everyone else was doing. It wasn’t until she realised to show her best side she needed to show her “unprofessional” one that things started to change.
The launch week of her Unprofessional Writing School was huge, with her engaged community jumping in, enrolling, sharing and working with her to help far more people than she thought was possible in a week.
For anyone who’s thinking about launching a course or trying to work out why there’s isn’t going to plan, this is an inspiring and encouraging story.
What we cover:
Why this launch worked when others didn’t
Shelly's goals and outcomes of launch week
Why Shelly doesn’t believe anything is wasted
How she’s carving out a business that works around her life
How Shelly is planning to spend 2022
